What is a renewal design that knows
what to keep and what to change?


The TousLesJours flagship renewal project required
creatin a new brand image within a short timeframe.
We focused only on the essentials—what to preserve
and what to transform. Elements that could be retained
were reused, while newly added parts were produced
as furniture to minimize on-site construction.

How is the new brand color applied to the space?
The updated TousLesJours B.I color was used
as a key spatial accent. Elements that felt inconsistent
were adjusted with a unified tone and manner,
and curved details inspired by whipped cream added
density to the space. This is a renewal approach where
selective changes transform the overall impression.

8th Floor 51, Seoulsup-gil, Seongdong-gu, 
Seoul, Republic of Korea
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