How can an outdoor brand survive in the global market?
By creating spaces that deliver the same brand language, no matter the country.

FLAMINGO designed the spatial concept for NORDISK’s first store in Shanghai. Under the concept of “Nordic Escape, a retreat in the city,” we developed the entire space through two design keywords: Tent and Glamping.

From material selection to the details of the brand’s signature fixtures and the customer journey, the concept was carefully layered into every corner of the space. From the facade to the interior fixtures, the store was designed as one cohesive brand experience, so that NORDISK’s unique sensibility can remain consistent in any retail condition.