The Wilson Ball Tower was not just a display fixture. It was an intentional signature strategy designed to make people remember the brand first.

Wilson’s first store in Korea, located at Starfield Suwon, surpassed KRW 80 million in sales within just five days. Behind that result was a carefully designed spatial strategy that made customers stop and look. A white base was used to organize the wide range of products, red accents were applied to leave a clear brand impression, and the signature “Ball Tower” object was developed as a distinctive brand recall point for Wilson. This Ball Tower also became an expandable signature motif, adaptable into VP fixtures and various sizes across the store.