The reason so many golf stores look alike these days is because they follow the same design formula. WAAC chose to break away from that formula.
And the brand became even clearer. Under the concept of “HIDDEN ROUND,”
we translated the excitement and tension of the night before a round into an experience of exploring the space. Through hidden pathways and moments of discovery,
WAAC’s wit and individuality were revealed in a natural way.

By deconstructing the standardized layout, every element — from the signature fixtures with red accents, to the red color points and warm lighting — came together as one unified brand attitude. In the end, the senses created through direct customer experience add richness to the retail space and lead to a deeper experience that resonates with today’s audience.