Urban Hiking, SALOMON’s Space Strategy

The core of SALOMON’s store manual was not about simply copying its global mood. While preserving the brand’s outdoor DNA, the space needed a new interpretation that could feel natural within the everyday lives of Korean consumers. Under the concept “ON THE TRAIL,” FLYMINGO designed a store where city and nature, technical performance and adventure, function and trend come together. From the central column and curved lighting to rock-like textures, stainless steel details, and wood fixtures, every element was designed to intuitively communicate SALOMON’s identity.